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      <title>Switch</title>
      <link>http://www.iheartswitch.com/</link>
      <description>SWITCH is a show dedicated to the integration of fashion, design and technology. We do this by interviewing people and companies, creating DIY projects and having a learning library for simple electronic and design techniques.</description>
      <language>en</language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Mon, 23 Jun 2008 04:26:16 +0000</lastBuildDate>
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            <item>
         <title>Purse Light Panel</title>
         <description><![CDATA[<p>No more fumbling for your lipstick or compact while at the club, light your way with this easy to make light panel for your purse or bag. The panel uses a two part magnetic switch, so when the purse is closed the light is off and when its open the light is on. Simple! </p>

<p><img alt="shinyPursePanel01-web.jpg" src="http://www.iheartswitch.com/site_images/ShinyPurse/shinyPursePanel01-web.jpg" width="350" height="223" /></p>

<p>I did a demo of this project at Maker Faire. Thank you to the ladies at <a href="http://www.artfuture.com/" target="_blank">ArtFuture</a>!</p>

<p>You can see it here: <a href="http://youtube.com/watch?v=CX0rU4WSPnc">http://youtube.com/watch?v=CX0rU4WSPnc</a><br />
</p>]]></description>
         <link>http://www.iheartswitch.com/projects/purse_light_panel_1/</link>
         <guid>http://www.iheartswitch.com/projects/purse_light_panel_1/</guid>
         <category>Projects</category>
         <pubDate>Mon, 23 Jun 2008 04:26:16 +0000</pubDate>
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            <item>
         <title>Three Tweets for Twittering Teddy!!!</title>
         <description><![CDATA[<p>Guru Lloyd and I, from <a href="http://2pointhome.com" target="_blank">MyHome2.0</a>, performed hours of exhausting surgery on an old teddy bear to bring you the Twittering Teddy! We converted your favorite friend into an animatronic bear that reads and speaks all your Twitter messages. Creepy? No... its CUTE! </p>

<p><object width="400" height="225">	<param name="allowfullscreen" value="true" />	<param name="allowscriptaccess" value="always" />	<param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1151724&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff0179&amp;fullscreen=1" />	<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1151724&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff0179&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br /><a href="http://www.vimeo.com/1151724?pg=embed&sec=1151724">How 2.0: How to Make a Twittering Teddy Bear</a> from <a href="http://www.vimeo.com/user408185?pg=embed&sec=1151724">My Home 2.0 DIY</a> on <a href="http://vimeo.com?pg=embed&sec=1151724">Vimeo</a>.</p>]]></description>
         <link>http://www.iheartswitch.com/projects/three_tweets_for_twittering_te/</link>
         <guid>http://www.iheartswitch.com/projects/three_tweets_for_twittering_te/</guid>
         <category>Projects</category>
         <pubDate>Tue, 17 Jun 2008 17:59:47 +0000</pubDate>
      </item>
            <item>
         <title>Coming Soon!!!</title>
         <description><![CDATA[<p>Fans of IHeartSwitch,<br />
I just wanted to take a moment to let everyone know how excited I am about the upcoming release SWITCH CRAFT: <em>Battery Powered Projects To Make and  Sew</em>. As you can imagine its been very busy.<br />
At the same time, I have been working with Verizon as a host for their upcoming TV show <a href="http://2pointhome.com/" target="_blank">Myhome 2.0.</a>  <a href="http://www.iheartswitch.com/projects/coming_soon/">READ MORE>>></a><br />
</p>]]></description>
         <link>http://www.iheartswitch.com/projects/coming_soon/</link>
         <guid>http://www.iheartswitch.com/projects/coming_soon/</guid>
         <category>Projects</category>
         <pubDate>Mon, 16 Jun 2008 20:49:34 +0000</pubDate>
      </item>
            <item>
         <title>Advanced techonology of sewing and embroidery with Brother, USA</title>
         <description><![CDATA[<p>We got a chance to interview June from Brother, USA at CES 2008.  </p>

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         <link>http://www.iheartswitch.com/projects/advanced_techonology_of_sewing/</link>
         <guid>http://www.iheartswitch.com/projects/advanced_techonology_of_sewing/</guid>
         <category>Projects</category>
         <pubDate>Sun, 09 Mar 2008 00:47:13 +0000</pubDate>
      </item>
            <item>
         <title>SXSW - High-Tech Craft: Why Sewing and Knitting Still Matter</title>
         <description><![CDATA[<p>This week Alison is heading to the South by Southwest (SXSW) Interactive Festival  to talk on a panel about why sewing and knitting still matter. <a href="http://www.iheartswitch.com/news/sxsw_hightech_craft_why_sewing/">Check it out!</a></p>]]></description>
         <link>http://www.iheartswitch.com/news/sxsw_hightech_craft_why_sewing/</link>
         <guid>http://www.iheartswitch.com/news/sxsw_hightech_craft_why_sewing/</guid>
         <category>News</category>
         <pubDate>Fri, 07 Mar 2008 15:36:50 +0000</pubDate>
      </item>
            <item>
         <title>Learning Library</title>
         <description><![CDATA[<p>Hello and welcome to the learning library, this is a place where we will place all those little tips and tricks that will make your electronic design issues easier. Stay tuned!</p>]]></description>
         <link>http://www.iheartswitch.com/learning_library/learning_library/</link>
         <guid>http://www.iheartswitch.com/learning_library/learning_library/</guid>
         <category>Learning Library</category>
         <pubDate>Mon, 03 Dec 2007 00:57:44 +0000</pubDate>
      </item>
            <item>
         <title>Switch at Maker Faire</title>
         <description><![CDATA[<p>On May 19th and 20th <a href="http://www.makerfaire.com">Maker Faire </a>brought to you by Make & Craft Magazine will converge on the San Mateo Fair Grounds, and Switch’s Alison Lewis will be there for all the excitement. If you are in the San Mateo Area stop by and say hi! We love catching up with all our fans of Switch! If you won’t be able to make it have no fear Alison will be filming all the highlights, and post them here for everyone to share.</p>]]></description>
         <link>http://www.iheartswitch.com/events/switch_at_maker_faire/</link>
         <guid>http://www.iheartswitch.com/events/switch_at_maker_faire/</guid>
         <category>Events</category>
         <pubDate>Thu, 10 May 2007 23:28:22 +0000</pubDate>
      </item>
            <item>
         <title>Alice Driver Merryman</title>
         <description><![CDATA[<p>Sad events have befallen us here at switch, my grandmother, passed away last week at the honorable age of 100. As the creator of Switch I have been inspired by many people, but there has been no inspiration greater than, my grandmother, Alice Merryman. </p>

<p><img src="http://www.iheartswitch.com/site_images/sf/alice_me-small.jpg"></p>]]></description>
         <link>http://www.iheartswitch.com/special_features/alice_driver_merryman/</link>
         <guid>http://www.iheartswitch.com/special_features/alice_driver_merryman/</guid>
         <category>Special Features</category>
         <pubDate>Mon, 02 Apr 2007 15:00:28 +0000</pubDate>
      </item>
            <item>
         <title>Interview: Angel Chang Part 2</title>
         <description><![CDATA[<p>Calling all Switch fashionistas! Switch has the scoop on fashion designer <a href="http://www.angelchang.com" target="_blank">Angel Chang’s</a> innovative spring 2007 collection which just won the <a href="http://www.style.com/eccodomani/home.html" target="_blank">2007 Ecco Domani Fashion Foundation Award</a>. Tired of the fashion industries vintage remakes, Angel takes a confident leap into fashion by integrating technology in a fresh and wearable way. Angel shares with us three designs that are equal in beauty and function: iPOD-controlling pants, color-changing dresses and patterned fabric with 3D optical illusions. </p>

<p>This time around, we are talking to both Angel Chang and her collaborator Adam Beckerman of <a href="http://www.visualife.tv/" target="_blank">www.visualife.tv</a>. Angel asked Adam to create hidden/optical illusion military imagery into 4 different patterned layers that make up the underskirt of her white halter dress.</p>

<p>Please also check out Angel's Fall 2007 collection presented at New York Fashion Week on February 1st on Alison's Flickr account here: <a href="http://www.flickr.com/photos/alisonlewis/sets/72157594514817174/" target="_blank">Angel Chang Fall 2007 on Flickr</a></p>]]></description>
         <link>http://www.iheartswitch.com/projects/interview_angel_chang_part_2/</link>
         <guid>http://www.iheartswitch.com/projects/interview_angel_chang_part_2/</guid>
         <category>Projects</category>
         <pubDate>Mon, 05 Feb 2007 08:00:00 +0000</pubDate>
      </item>
            <item>
         <title>News January 04, 2007: We&apos;re Back!</title>
         <description><![CDATA[<p>Switch is a DIY show about electronics, fashion technology and design. We are starting of the New Year right with an interview with award winning fashion designer <a href="http://www.iheartswitch.com/projects/interview_angel_chang_part_i/">Angel Chang</a>. More fun things and interviews are coming in 2007, so stay tuned!</p>]]></description>
         <link>http://www.iheartswitch.com/news/news_january_04_2007_were_back/</link>
         <guid>http://www.iheartswitch.com/news/news_january_04_2007_were_back/</guid>
         <category>News</category>
         <pubDate>Thu, 04 Jan 2007 17:49:10 +0000</pubDate>
      </item>
            <item>
         <title>Interview: Angel Chang Part I</title>
         <description><![CDATA[<p>Calling all Switch fashionistas! Switch has the scoop on fashion designer <a href="http://www.angelchang.com">Angel Chang’s</a> innovative spring 2007 collection which just won the <a href="http://www.style.com/eccodomani/home.html">2007 Ecco Domani Fashion Foundation Award</a>. Tired of the fashion industries vintage remakes, Angel takes a confident leap into fashion by integrating technology in a fresh and wearable way. Angel shares with us three designs that are equal in beauty and function: iPOD-controlling pants, color-changing dresses and patterned fabric with 3D optical illusions. </p>]]></description>
         <link>http://www.iheartswitch.com/projects/interview_angel_chang_part_i/</link>
         <guid>http://www.iheartswitch.com/projects/interview_angel_chang_part_i/</guid>
         <category>Projects</category>
         <pubDate>Wed, 03 Jan 2007 04:10:12 +0000</pubDate>
      </item>
            <item>
         <title>Special Feature: Just Freaking Magic!</title>
         <description><![CDATA[<p>In this episode Alison talks to <a href="http://www.jfmagic.com">JF Magic</a> Founder Lee Wainwright about light up clothing and textiles and how he formed JF Magic. In the interview they discover shoes that light up with your every step, skirts that make kissy faces, purses that light up when your cell phone rings and much more. </p>

<p>JF Magic was founded by, Lee Wainwright, who while teaching Secondary School Science, began innovative product designs for various uses of fiber optics and LED technologies. Seven patents later,  he has clients like Disney, Nike, and Sony, and stars like Brittany Spears and Robin Williams wearing his cool light up custom clothing.  <br />
JF magic uses LED technology which is rapidly changing the way we see things. </p>

<p>LEDs or Light emitting diodes: <br />
• give off almost no heat<br />
• consume a fraction of the electricity<br />
• exhibit magnitudes the lifespan of conventional lighting </p>

<p>At JF Magic they combine LEDs with fiber optics and fabrics as well as other technologies. They can also help you prototype and design your own projects because they have access to manufacturing in the US and in China. " </p>]]></description>
         <link>http://www.iheartswitch.com/special_features/special_feature_just_freaking/</link>
         <guid>http://www.iheartswitch.com/special_features/special_feature_just_freaking/</guid>
         <category>Special Features</category>
         <pubDate>Fri, 23 Jun 2006 07:16:57 +0000</pubDate>
      </item>
            <item>
         <title>News May 31, 2006: New Blog and Added Features</title>
         <description><![CDATA[<p>Switch is a DIY show for electronics, fashion technology and design. It has taken a long while, but the Switch website is no longer in BETA! We have fully integrated the design with movable type (thank you <a href="http://triplelproductions.com/">Lindsey</a>), added a <a href="http://iheartswitch.com/help/">donate/gift section</a>, a new mailing list, the <a href="http://iheartswitch.com/learninglibrary/">learning library </a>and a easily navigable <a href="http://iheartswitch.com/archives.php">archive section</a>. We have two new episodes coming up in June (one project and one interview) and are looking forward to getting switch off the ground. </p>]]></description>
         <link>http://www.iheartswitch.com/news/news_may_31_2006_new_blog_and/</link>
         <guid>http://www.iheartswitch.com/news/news_may_31_2006_new_blog_and/</guid>
         <category>News</category>
         <pubDate>Wed, 31 May 2006 22:17:52 +0000</pubDate>
      </item>
            <item>
         <title>Switch 5/16/06</title>
         <description><![CDATA[<p>SWITCH is a Do It Yourself show where we create fun and fashionable items with electronics, do cool interviews and special features about people and projects. For example, Alison at the CES Show is up and ready for viewing pleasure.</p>]]></description>
         <link>http://www.iheartswitch.com/news/switch_51606/</link>
         <guid>http://www.iheartswitch.com/news/switch_51606/</guid>
         <category>News</category>
         <pubDate>Wed, 17 May 2006 15:29:12 +0000</pubDate>
      </item>
            <item>
         <title>Special Feature: My Beating Heart</title>
         <description><![CDATA[<p>In this special feature Alison visits Banana Design Lab to talk with Yury Gitman, the creator of My Beating Heart. </p>

<p>My Beating Heart is a soft huggable heart with a soothing heartbeat you can really feel. When hugging the heart, the tactile heartbeat reminds you of holding a pet or a loved-one. Hold the heart a moment and you'll begin to sense your own heartbeat slowly syncing with My Beating Heart's carefully designed rhythm. My Beating Heart is designed to help you relax, daydream, meditate, and nap. </p>]]></description>
         <link>http://www.iheartswitch.com/special_features/special_feature_my_beating_hea/</link>
         <guid>http://www.iheartswitch.com/special_features/special_feature_my_beating_hea/</guid>
         <category>Special Features</category>
         <pubDate>Wed, 01 Mar 2006 01:23:55 +0000</pubDate>
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