Interview with Geek Austin is up!

Jana Thomson from Geek Austin gets the dirt on Alison and her Core Conversation at SXSW, " Duh...It's Like Tech for Girls" 

Both Syuzie Pakhchyan of Fashion Technology and Alison will be running this core converstaion at SXSW. Please join them on Monday, March 15 at 11:00 AM. http://my.sxsw.com/events/event/487

Below is an excerpt from the interview, you can read more on GeekAustin.com at http://geekaustin.org/2010/02/24/sxsw-panelist-alison-lewis

"Jana: Technology is seen as a man's world, more than even business these days. One of the questions on the SXSW website for your panel was' why does getting girls involved in technology matter to our quality of life?' In my experience, seemed that even very competent and intelligent and otherwise confident women seem to be intimidated by the use of technology. Do you think that by discussing technology and encouraging the use of it in domains where many women are more comfortable and confident that it will encourage women to become more confident in their understanding and usage of computers and mobile phones?

Alison: Not to be brash, but I don't care much if they learn to use their mobile phones.

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Wing Tips

Never buy old leather shoes at the Goodwill store. Either the shoes have been broken to fit another man's step or the leather is dried out, or both. But, these (above) randomly hung art pieces around Richmond, Virginia are a most fitting memorial to many miles traveled.

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Fairytale Fashion Show, February 24th in NYC

Diana Eng is "using technology to turn make-believe into reality" at her Fairytale Fashion Show at Eyebeam in NYC tomorrow night. Diana, who has recently been seen geeking out with ham radios, has also been reporting on the process of the fashion show on CRAFT and Make since last Friday. She's been coordinating and working on the project with the help of Eyebeam a Art and Technology Center and few very talented techies. I am really looking forward to it. I'll be there tweeting as the models hit the runway, so be sure to stay tuned to my tweets from switchGirl.

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Saying goodbye to my hero, Lee Alexander McQueen

"Everything has an end. The cycle of life is a positive thing because it gives room for new things to come." - McQueen

It has been almost two weeks since I learned about Alexander McQueen's tragic suicide. When it happened, I didn't want to blog about it because it felt too personal and deeply depressing. For me, iHeartSwitch is about moving forward with technology in a positive light, not mourning the past. But sometimes, you have to acknowledge and share your pain in order to move past it. I am lucky enough to have a venue to do that and I know many of you were also deeply shocked and hurt by his passing as well, so you won’t mind if I get a little personal.

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WTF Moments in Fashion Tech History: Inflatable Bras Edition

It may be hard to believe but during the 50s and 60s blow-up bras were manufactured and sold to the mass market by Frederick's of Hollywood ("make the most of you") and Très Secrète ("the most inspired of the sweet feminine deceptions"). Mercifully, they were long buried in the dustbin of history—right where they belong. That is, until a 21st century Chinese company got "inspired" and decided to revive the idea that refuses to go flat (sorry).

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DIY: Glowing Heels On the Go - Rodarte Style

Rodarte's Glowing Heels Steal the Show

It's Fashion Week 2010 and the signature cool and futuristic cozy style of Rodarte hit the runway with beautiful glowing heels. Come back at 6:00 P.M. EST and I'll show you how to make your own little lighted darlings. Images from HighSnobette and theFrisky

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You've Come a Long Way, Barbie

What you are looking at here is the cover of Tricks with Makeup, a pamphlet published by Ladies' Home Journal circa 1940s. What would be the wisdom you may find within?

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TED Conference 2010 Underway

Hi all, Alison is away right now in California to attend the annual TED (Technology, Education, Design) Conference. It is an amazing event that "bring[s] together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes)." You can keep up with what is happening at TED through its official blog and the #TED conversations on Twitter.

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STELLA "Klight" Dress with Stretchable Electronics

The "Klight" dress is designed by Mareike Michel, a fashion design student at the University of Applied Science in Berlin, Germany. What makes this demure LBD so special is the stretchable PCB. For those who don't know, a PCB stands for "printed circuit board" and they are the boards that hold and connect the main components of a computerized system like you find inside your cellphone, computer, and other electronic devices (see below). They are very hard and inflexible and usually difficult to integrate into fabric unless your looking for something with real rigidity. However, with a STELLA, we are looking at a possible future with washable and comfortable interactive fashion and interior design. 

A common PCB (Left) is found in most all electronic devices today. The Knight dress with the stretchable PCB (on the right) was developed in cooperation with scientists from Fraunhofer IZM and TU Berlin as part of the European research project STELLA (STretchable ELectronics for Large Area Applications).

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