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McQueen's 2010 Under Water Fashion Odyssey


Photo via: coutorture

"Although there was nothing to show McQueen breaking out from his set design mold, the way he's embracing new computer technologies and the drama of the moving image puts him at the leading edge of change."

- Sarah Mower of

Alexander McQueen's Spring 2010 show was BEAUTIFUL! Mind you, I never have too many bad things to say about McQueen barring the Fall 2009 clown hubcap look, but I do think this season was exceptionally inspirational. The wild snake like video imagery, alien and insect digital prints, and the use of the camera as part of the stage and backdrop made the technology an integral part of the performance. The moving video cameras, which caught the audience as well as the clothes and models, kept my focus and told my eyes where to look next. This heightened experience from the cameras allowed detailed imagery of the clothing to be displayed upon the huge LED screen backdrop and made the cameras seem like characters themselves. 

Photos of the Spring 2010 Collection are gathered from,,,, and F&Art

Watching the digitally created and printed fabrics float down the runway exposed the technology behind the scenes as well. Each pattern perfectly fit the design of the clothes, seamlessly integrating and shifting from one area of the pattern to the next like it was graphically imaged straight onto their bodies. Another feature not to miss were the shoes. While I wouldn't put a toe in the 10" crab claws, there concept enchanted me and I predict to see many women trying to recreate this look at a lower height in the near future.

Watching the show, I couldn't help but wonder, will I ever be able to see the behind the scenes of one of McQueen's shows or help build one? Mr. McQueen, if you ever need anyone to get the job done and done well, don't hesitate to call.

While I wait for that life changing call (uh hum...) I will continue mining the internet for all the details of his latest collection until inspiration overload takes hold and I am forced to take a nap.




Wednesday, December 16, 2009 - 09:13

I am glad I know what is coming for fashion next year. I will be sure to order one of those pair of silver shoes for my end of school year party!

Tuesday, October 27, 2009 - 18:15